Asbicon has initiated a Channel Engagement Plan for a major automotive products company in Saudi Arabia. The objective is to drive awareness of the client’s power brands and communicate their benefits amongst the influencers.

The project will involve creating path to purchase strategies revolving around identifying and executing channel partner touch points along with developing & maintaining engagement activities on the digital platform.

In order to support the client in realizing its vision of simplifying and automating the distributor engagement process, Asbicon (in partnership with Kantar Retail) has initiated engagement with the key stakeholders to understand the existing business processes and identify and develop guidelines and business rules required to bring about the change. Asbicon would also be responsible for developing the training collaterals for the technical platform used for the Distributor Engagement Training program.

Asbicon has completed a study on understanding the traditional trade store environment including key customer segment analysis, display strategies, triggers & barriers to category growth and the key motivation factors of retailers and wholesalers in the segment. The analysis was used by the client to create action plans for unconventional and high impact visibility merchandising solutions in the confectionery segment.

Samsung Testimonial for Asbicon

Ankur Shiv Bhandari The Chartered Institute of Marketing Sri Lanka Region held its Annual Conference at Waters Edge, Battarmulla near Colombo on 1st October 2014.