Team Asbiverse

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Asbicon in partnership with Kantar Retail signs a project to support one of the world’s leading cereal and snacks company in delivering Distributor Engagement Transformation across the Middle East; UK & Mediterranean regions

March 20, 2015 /0 Comments/in /by

In order to support the client in realizing its vision of simplifying and automating the distributor engagement process, Asbicon (in partnership with Kantar Retail) has initiated engagement with the key stakeholders to understand the existing business processes and identify and develop guidelines and business rules required to bring about the change. Asbicon would also be […]

Paul Lettice Joins Asbicon as Director of European Operations

February 18, 2015 /0 Comments/in /by

Paul Lettice has joined Asbicon as Director, European Operations. Paul brings along more than 25 years of Marketing and Trade Communications experience with specialization in project management, policy development, network training, media relations and strategic communications. Previously, for around 20 years he held several positions of increasing responsibility with Procter & Gamble in Sales & […]

Asbicon completes a study on Understanding & Analyzing the Category Trends in Traditional Retail for a leading US-based confectionery company

January 21, 2015 /0 Comments/in /by

Asbicon has completed a study on understanding the traditional trade store environment including key customer segment analysis, display strategies, triggers & barriers to category growth and the key motivation factors of retailers and wholesalers in the segment. The analysis was used by the client to create action plans for unconventional and high impact visibility merchandising […]

Asbicon in partnership with Kantar Retail delivers the ‘Sales Capability Development of Urban and Rural Sales Force’ for a leading lubricant company with exceptional feedback scores for this calendar year, in major metros Delhi, Bengaluru, Chennai, Mumbai and Kolkata through multiple sessions

June 5, 2014 /0 Comments/in /by

Asbicon in partnership with Kantar Retail delivers the ‘Sales Capability Development of Urban and Rural Sales Force’ for a leading lubricant company with exceptional feedback scores for this calendar year, in major metros Delhi, Bengaluru, Chennai, Mumbai and Kolkata through multiple sessions.