Asbicon signs and initiates a Product & Channel Management transformation project for a major automotive products company in Saudi Arabia

Asbicon has initiated a Channel Engagement Plan for a major automotive products company in Saudi Arabia. The objective is to drive awareness of the client’s power brands and communicate their benefits amongst the influencers.

The project will involve creating path to purchase strategies revolving around identifying and executing channel partner touch points along with developing & maintaining engagement activities on the digital platform.