Asbicon in partnership with Kantar Retail completes the study on Small Format Consumer Electronics Retail Trends in India for a US-based global IT component/ peripherals company

Asbicon in partnership with Kantar Retail completed a market research study to understand the evolution of the small format consumer electronics channel landscape in the IT computing sector including traditional desktops, all in ones, laptops, tablets and phablets.

The study focused on examining three sets of industry evolution drivers – market, consumer and retailer. The key insights and findings were used by the client to drive brand awareness and refine its small format global retail strategy.