Asbicon

Augmented Reality @ Point of Purchase for a Consumer Goods major in multiple languages to be developed by Asbicon

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Asbicon IT Solutions in partnership with Asbicon Studio (www.asbiconstudio.com), the creative arm of Asbicon Group (www.asbicon.com) signs a project to coneptualise, design and develop Augmented reality mobile app for a Consumer Goods client. The app will be developed in multiple languages including English, Arabic and Spanish to serve Middle Eastern, European and North American & Latin American markets. This builds on successful development and deployment of Augmented Reality solutions for Consumer Goods clients by Asbicon.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe

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Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational.

This builds on the huge success of a similar project delivered by Asbicon for another client which was focused on pack optimisation with an objective to Win with Shoppers @ Point of Purchase. Asbicon’s methodology of using a combination of research and design to deliver a winning pack had worked well.

Similarly in this project, qualitative and quantitative research will be used to generate actionable insights from shopper’s and consumer’s perspective which will feed into dynamic creation of effective packaging that will be continuously tested to arrive at the winning pack.

We look forward to seeing the new packs on shelves soon.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon supports Annual Sales Capability development roadmap for a Global Automotive Lubricants company

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) designs and executes capability development programs for the Salesforce across all levels of a Global Automtotive Lubricants company.

Asbicon Learning developed and delivered more than 36 programs as part of this engagement, which were customised to suit varied target audiences of the client, across the year. From a competitive pitching process, Asbicon was chosen as a preferred provider with the key advantage being Asbicon’s ability to provide a full package from content to design to tools & software development as required. The tools developed to support the training now form a part of the daily ways of working for the client.

The sessions were a huge success for the client as reflected by an average feedback score of approx. 97% by the delegates.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon executes capability development for the Senior Leadership of a leading Consumer Electronics organisation

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conducts capability development program for the Senior Leadership and Business Heads of a leading multinational Consumer Electronics organisation.

The program was developed with a key focus to make the teams understand how the retail markets evolve globally. To enable the client teams evolve with the ever-changing retail landscape, Asbicon Learning helped identify the capabilities required to be developed at each stage and also helped identify the associated KPIs required to monitor the implementation of the strategy adopted & determine its effectiveness and operational efficiency.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon

Asbicon helps build Commercial capabilities of a leading Consumer Healthcare organisation

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conceptualises, designs and executes capability development programs for the Key Account Managers and Customer/ Shopper Marketing teams of a leading global Consumer Healthcare organisation.

The program was focused on developing and delivering structured training on Sales, Commercial and Customer/ Shopper Marketing capabilities. The interactive sessions were supported by real life case studies and practical tools. The sessions were very positively received as reflected in feedback scores of more than 95%.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase

Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase

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Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon conceptualises pack redesign for the Men’s Grooming Category of a leading Personal Care and Consumer Electronics European multinational. Asbicon Research conducted qualitative co-creation sessions with the category shoppers and consumers followed by exhaustive quantitative testing studies that provided stimulus for Asbicon Dezign Services to arrive at an impactful pack design which had the potential to increase shopper’s/ consumer’s attention at the shelf and drive purchase behaviour.

Having been launched, the new designs have led to much higher conversions at Point of Purchase thereby not only meeting but also exceeding project expectations.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)