Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase.

The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus groups streamed globally, Asbicon also conceptualized a dummy store of a leading UK retailer to conduct ‘Eye Tracking’ on the shelf. Real time insights were shared with the client to evaluate the current packaging vis–à–vis the preferred packaging option in the category/ cross categories.

Asbicon looks forward to initiate the second phase of the project that would involve conducting quantitative research to gauge brand fitment and further augment the qualitative insights of the proposed packaging options.