Insights
Official Page of Asbicon’s Global MD, Ankur Shiv Bhandari launched
Asbicon is proud to announce the launch of an Official Page of its Global MD, Ankur Shiv Bhandari. For those who know Ankur, they would be aware that Ankur started his career as a door-to-door salesman and has in more than 2 decades built upon that with experience at all levels from Field Sales through […]
Dezign Services is now Asbicon Dezign Services
We are pleased to share that the ‘Shopper Focused Design’ vertical of the Asbicon Group, ‘Dezign Services’ now also comes under the ‘Asbicon’ master brand and is now ‘Asbicon Dezign Services’. This enables the Asbicon Group to service its clients across its five verticals under the same master brand name and drives further clarity and […]
Asbicon’s MD, Ankur Shiv Bhandari commits to India Fashion Forum 2017
Asbicon is proud of its association with India Fashion Forum 2017. Asbicon’s MD, Ankur Shiv Bhandari will be on the jury panel for the Images Fashion Awards 2017 as part of IFF. We wish all the very best to all the participants. (Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth […]
Strong Focus Leads to Morrisons Strong Results
Morrisons have just declared their preliminary results which appear relatively strong. These strong results of Morrisons are underpinned by the fact that it had the right balance of focus on consumers, shoppers, on ensuring the sustenance of category values and focus on employee welfare. Provision of more premium ranges and a higher focus on quality further […]
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?
When I started my career more than 2 decades ago, one of the job titles I was given was ” Marketing Executive” and what I really did was sell to Mom & Pop stores and not even once did spend any time designing a brand campaign or a promotion, just executed the standard Trade schemes […]
Food Consumption Trends in one of the World’s largest Market- CEOs Synopsis
Few weeks ago I was invited to conduct a Masterclass on Shopper Driven Category Management at the India Food Forum ( annually held in Mumbai) but more interestingly to also moderate the panel of circa 10 prominent CEOs from the world of Food & Retail. The focus of the discussion was on the Future potential […]
Asbicon congratulates Aditya Bhardwaj on his 5th Asbiversary
Asbicon heartily congratulates Aditya Bhardwaj on his 5th Asbiversary (Years with Asbicon). Aditya is an Operations Director with Asbicon based in Chandigarh, India. Aditya’s experience and expertise in need assessment, resource allocation, and project management have been instrumental in taking the company to great heights. We wish him all the best for many more years […]
Is your Brand winning at PoP? Test with Real Shoppers at Spl Offer Price of £ 9,999*only
Shopper Research for Category and Pack at Point of Purchase (Including Focus Groups, Eye Tracking and Logistics) Special Offer £ 25,000 £ 9,999* only Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes: Definition and Alignment of Research Objective and […]
Asbicon Learning appoints Rachel Osbourne ex P&G Training lead as Global Head
Asbicon Learning, the capability development arm of the Asbicon Group(www.asbicon.com)has appointed Rachel Alexandra Osbourne (nee Dingwall) as its Global Head. Rachel comes with a wealth of experience that includes many years at Procter & Gamble where she worked across functions in Sales & Trade Marketing and also led the training for field sales in the […]
Shopper Research including Focus Groups, Eye Tracking & Logistics-Spl Offer £9,999* only
Shopper Research for Category and Pack at Point of Purchase (Including Focus Groups, Eye Tracking and Logistics) Special Offer GBP 25,000 GBP 9,999* only Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes: Definition and Alignment of Research Objective and […]