Research and analytics
We research why shoppers choose. That shopper truth sits at the centre of Route to Shopper®, and analytics measures what it is worth.
Intent focused research
One shopper truth, kept current for both lenses.
Shopper studies
Missions, triggers and barriers at the point of purchase.
Ethnography
Watching real shoppers in real stores and homes.
In-depth interviews and focus groups
The reasons behind the choice.
Surveys
Measured at scale across markets.
Secondary data analysis
What the market data already says.
Analytics
Delivered with Ougment, the Group's analytics division. Every measure resolves to (Ri + Pe) / CS.
Category analysis
Where the category grows and where it loses shoppers.
Shopper behaviour mapping
Missions and paths to purchase, channel by channel.
Data cleansing and structuring
Data made ready to trust.
Segmentation and modelling
Which shoppers matter, and what moves them.
Visualisation and insight mining
Dashboards that show where to act.
Machine learning and AI
Models that find the patterns at scale.
Discuss a research question
Tell us the shopper question you need answered and we will tell you how we would research it.
We reply within two working days.