Insights
Asbicon’s Founder Ankur Shiv Bhandari inducted into the Worshipful Company of Marketors
Asbicon Group (www.asbicon.com) feels privileged to share that their Founder and CEO Mr. Ankur Shiv Bhandari (www.ankurshivbhandari.com) has been inducted into the Workshipful Company of Marketors at a glistening ceremony held in the Mansion House, City of London. The Company’s chosen membership is selected from senior marketing practitioners and marketing services experts, together with recognised marketing […]
Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational. This builds on the huge success of a similar project delivered by Asbicon for another client which was focused […]
Asbicon supports Annual Sales Capability development roadmap for a Global Automotive Lubricants company
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) designs and executes capability development programs for the Salesforce across all levels of a Global Automtotive Lubricants company. Asbicon Learning developed and delivered more than 36 programs as part of this engagement, which were customised to suit varied target audiences of the client, across […]
Asbicon executes capability development for the Senior Leadership of a leading Consumer Electronics organisation
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conducts capability development program for the Senior Leadership and Business Heads of a leading multinational Consumer Electronics organisation. The program was developed with a key focus to make the teams understand how the retail markets evolve globally. To enable the client teams evolve with the […]
Asbicon helps build Commercial capabilities of a leading Consumer Healthcare organisation
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conceptualises, designs and executes capability development programs for the Key Account Managers and Customer/ Shopper Marketing teams of a leading global Consumer Healthcare organisation. The program was focused on developing and delivering structured training on Sales, Commercial and Customer/ Shopper Marketing capabilities. The interactive […]
Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon conceptualises pack redesign for the Men’s Grooming Category of a leading Personal Care and Consumer Electronics European multinational. Asbicon Research conducted qualitative co-creation sessions with the category shoppers and consumers followed by exhaustive […]
Asbicon enables non-technical business teams to successfully implement CRM solution for a Consumer Goods major in more than 40 countries
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), has played an instrumental role in development and implementation of customised CRM solution for a Consumer Goods major in more than 40 countries. Asbicon’s deep understanding, experience and expertise in the Consumer Goods and Services sector enables it to translate technical language into what […]
Training for Consumer Goods professionals by Consumer Goods professionals
Did you know that the training options offered by Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), have been specifically designed for Consumer Goods professionals by experienced veterans of the Consumer Goods industry who have spent time both in the field and the board rooms across geographies and it is their practical […]
Asbicon implements brand identity refresh for a Consumer Goods major in Europe, Middle East and Americas
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com), has successfully executed a brand identity refresh for a Consumer Goods major across three of its brands in Europe, Middle East, Africa and North & South America. The mandate included redesign of brand identity, messaging and executing the change through multiple collaterals including pack labels, […]
Asbicon supports positioning of Hair Care proposition to Win with Consumers and Shoppers for a Consumer Electronics global giant in Europe
With an ultimate goal of providing superior user experience, the client is set to launch a premium Hair Care product in Europe. The client has approached Asbicon to identify the right positioning for this proposition so that it is favourably accepted by the consumers and shoppers. Asbicon Research (asbiverse.com/intent-focused-research), the research arm of Asbicon Group (www.asbicon.com), […]