Insights
Shopper Testing of POS materials for CPG Major to ensure best Execution by Asbicon
Consumer Goods manufacturers and retailers spend millions and sometimes billions of dollars on POS materials without really knowing whether it works with shoppers or not. Asbicon delivered a multi-million-pound value creation for a major Consumer Goods Company by developing Shopper focused pack designs through the combined work of Asbicon’s Design, Research, Analytics and Advisory verticals. […]
Range Review success delivered for Global Consumer Electronics Major by Asbicon!
We are pleased to share that Asbicon was able to provide value addition to the Range Review process for a World’s Leading Consumer Electronics Company. We are thankful to our clients for such encouraging feedback. The support process was delivered in record time and brought various Asbicon divisions together to deliver an encouraging outcome. The process […]