Shopper Research for Category and Pack at Point of Purchase

(Including Focus Groups, Eye Tracking and Logistics)

Special Offer GBP 25,000 GBP 9,999* only

Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes:

• Definition and Alignment of Research Objective and KPIs
• Alignment on Focus Group Participants’ Profile
• Development and Alignment of Focus Group Questionnaire
• Recruitment of Focus Group Participants (up to 4 groups of up to 6 participants each in 1 day)
• Moderation of Focus Groups
• Global Focus Group Live Streaming
• Venue hire (1 day)
• Alignment on Eye Tracking Objective and KPIs
• Eye Tracking Equipment hire
• Building of an up to 5 Bay Aisle, to simulate Point of Purchase** (includes closest look and feel, excludes products) – to be used for 1 day
• Conduct of Shopper Eye Tracking exercises at the Point of Purchase (up to 24 Focus Group Participants)
• Research Reporting for aligned KPIs on Focus Groups and Eye Tracking

*This offer is only available for research conducted at Asbicon Office in Berkshire, UK

*Any expenses/costs not included above will be charged extra.

*In case Asbicon consultants are required to travel to client offices, the expenses for the same will be   charged extra.

*This offer is only valid for bookings made until 28^th February, 2017 (bookings need to be made by this date, research can happen within 3 months of booking)

*This offer price is applicable per category only

*The price excludes applicable taxes

**Products to fill the shelves for Eye Tracking to be provided by the client.

For this special offer booking, please contact us on info@asbicon.com, quoting reference ET2017