Insights
Asbicon appointed as Range Review Support Agency by Global Electronics Major in UK
Asbicon is proud to have been appointed to support the Range Review process across major retailers by a leading Global Consumer Electronics giant in the UK. Asbicon’s deep understanding of the Consumer Goods & Services Sector and related principles such as Category Management, Portfolio Optimisation, Trade Spend Optimisation along with its in-house capabilities in Research (asbiverse.com/intent-focused-research), Asbicon […]
Panasonic appoints Asbicon Group to support New Product Launch
Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (asbiverse.com/intent-focused-research) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbiverse.com/studio), the […]