Insights
The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. […]
Panasonic appoints Asbicon Group to support New Product Launch
Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (asbiverse.com/intent-focused-research) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbiverse.com/studio), the […]