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The Shopper in Shorts Ep 6 - Shopper Focused Promotional Mechanics

The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Assisted Advisory®, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Panasonic appoints Asbicon Group to support New Product Launch

Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (asbiverse.com/intent-focused-research) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbiverse.com/studio), the creative and design arm of the Asbicon Group who will be responsible for developing the right creative and packaging solutions for the beauty proposition.

This is another example of how Asbicon Group provides a One Stop Solution for Consumer Goods and Services organisations for Sales and Marketing support.

We look forward to delivering strong wins for the new product in the marketplace.

To find out more about Asbicon and its Consumer Goods and Services centric work, please visit www.asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)