Insights
The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. […]
The Shopper in Shorts Ep 05 – Shopper Centricity
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of […]