Insights
Asbicon develops and launches multilingual websites for a Consumer Goods major
Asbicon designs, develops and launches new and improved multilingual websites for a Consumer Goods major to support further development of their brand messaging and digital journey in North & South America. The dynamic and adaptive websites have been developed in several languages including English, Canadian French and Spanish. As “The Sales & Marketing Support Company”, […]
Asbicon opens a new Knowledge & Experience Centre in Berkshire, UK
Asbicon is pleased to announce the opening of its new Knowledge & Experience Centre to cater to growing client requirements in the Consumer Goods & Services sector. The centre in Bracknell, Berkshire will support all six verticals of Asbicon globally and will also provide clients with options to experience various Sales & Shopper centric tools […]
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else? When I started my career more than 2 decades ago, one of the job titles I was given was ” Marketing Executive” and what I really did was sell to Mom & Pop stores and not even once did spend any time designing a […]