Distributor Engagement Transformation Process

Client – US based global Cereal and Snacks company
Region – 40+ countries across Middle East, Europe and Africa

Client was undergoing a major transformation in Ways of Working with the distributors supported by new technology
Client needed help to ensure new technology was relevant and well understood/ adopted by the business teams including internal stakeholders & distributors

Asbiverse conducted deep dive sessions with the client’s business teams to understand the business processes (sales & operational) and how they were being enabled with the new technology
Asbiverse interweaved the use of new technology with the business process to develop easy to understand training materials and exercises relevant to job functions within the distributors and the business teams
Conducted end-to-end trainings across key business processes that were integrated through the new system
Customised user manuals & job aids were developed to enable the trainings in more than 40 countries

Asbiverse was able to record a consistent score of over 4.5/ 5 from channel partners and business teams across the training programs
Asbiverse was initially contracted for onboarding ~30% of the distributor partners in change management process, however post the success of first phase, the scope was extended to cover all the distributors and wider internal teams